I’m Ken Hall, a newly minted assistant professor of marketing, settling into the tenure track in this best of all possible professions (not kidding). The dissertation has passed format check and been published electronically, and I’m trying to do right by my students, my colleagues, my institution, and my family as I relax a little for the holidays, do some research, and start to get ready for next semester. Below is a link to my CV in PDF format.
I lean slightly toward “teacher” on the teacher-scholar continuum. However, I much enjoy my research, particularly in B2B interfirm collaboration and customer relationship management, as well as the role of the salesperson in knowledge advantage and corporate entrepreneurship. On the consumer side I’m interested in distribution and pricing strategy for both differentiated products and consumer packaged goods (mostly the former).